The defining feature of this font is its rounded corners. Instead of harsh 90-degree angles on the stems of letters like 'L', 'T', and 'F', the edges are softly curved. This visual softness takes away the clinical, corporate edge often associated with airlines. 2. Geometric Core
To further explore the corporate identity and application of this typography, please consider the following directions:
EasyJet has been a prominent player in the European aviation market for over two decades. As the airline has grown and evolved, so has its brand identity. In recent years, EasyJet has undergone a significant transformation, introducing a new logo, color scheme, and overall visual identity. The latest addition to this rebranding effort is the EasyJet Rounded Book Font New, designed to provide a consistent and recognizable visual language across all touchpoints.
: The rounded terminals and soft corners eliminate the harsh geometry found in traditional sans-serifs, evoking the brand's values of approachability, friendliness, and simplicity. easyjet rounded book font new
It was 3:47 AM in the fluorescent purgatory of Gatwick’s North Terminal. Leo stared at the departure board, which flickered through its mechanical carousel of delayed flights. His own flight to Edinburgh had been bumped three times. His phone was dead. His coffee was cold.
It maintains the distinctive "easy" personality—bold, geometric, and instantly recognizable—while being versatile enough for both headlines and body text [22]. Book Font Performance
The most stressful moment of any flight is gate 4: "Now boarding groups 1-3." The old font made this announcement look like a legal disclaimer. The new Rounded Book uses exaggerated letter spacing (tracking) and thick, rounded strokes. Passengers report a 20% reduction in "gate crowding," as the information is parsed 0.3 seconds faster—enough time to move aside. The defining feature of this font is its rounded corners
For projects seeking a true rounded book layout that mimics a modernized app layout, look to fonts such as:
For designers looking to achieve a similar "budget-friendly but modern" aesthetic, popular alternatives include: VAG Rounded
: Historically, easyJet used Futura Bold for headlines and Futura Book or Futura Light for body copy. In recent years, EasyJet has undergone a significant
The font is a custom, exclusive typeface designed for easyJet Airline Company Limited. Developed to replace older standard fonts like Futura Book in the airline's body copy, it provides a modern, soft aesthetic that complements the iconic Cooper Black used in the main easyJet logo. The Evolution of easyJet's Typography
: The family includes multiple weights such as Light , Book , Medium , and Bold , allowing for consistent branding across flight itineraries, website interfaces, and onboard signage. Design and Licensing
