: Introduced the iconic sweetheart neckline and puffed sleeves to Kollywood.

The fashion of vintage Tamil cinema, spanning the 1950s through the 1970s, remains a cornerstone of South Indian style. Iconic actresses like , B. Saroja Devi , and J. Jayalalithaa

A sharp, upward flick using dark kajal or liquid liner.

Long before her political career, Jayalalithaa was a trendsetter in Tamil cinema.

Air-hostess necks, elbow-length sleeves with zari, puff sleeves, and sweetheart necklines.

This period was defined by traditional South Indian aesthetics, heavily influenced by classical dance and handloom textiles. (Mahanati)

List the known specifically for their costume design.

High-neck, puff-sleeves, and sleeveless blouses.